#18 - Jim Kelly
Jim Kelly had a weird career, he's remembered for being innovative, the QB of the NFL's second modern offense. In a way, all current offenses are combinations of the West Coast Offense, and the no-huddle. Things have been molded and adapted, but the no-huddle influence really stemmed from Kelly and the Bills. Jim Kelly, though, is also remembered for losing, but not in a bad way. No, there is no QB who's career is remembered more fondly for failing. In that way, Jim Kelly has led a blessed life. He's the one QB who was so bad at winning the Super Bowl, people realized just how good you have to be to get there.
We must remember that despite their 'high flying' reputation, the Bills were the tallest midget, or the thinnest kid at fat camp. The NFL in the early-90's was at a new offensive valley. The 80's were a rebellion to the dead-ball era of the 70's, and the 90's was defense getting its revenge. The Bills were the best offense, but that was still a team that ran the ball more than half the time. Jim Kelly never threw for 4,000 yards. He never threw the ball 500 times in a season. Part of this was due to him missing 1-3 games in many seasons, but his numbers look more like a 'game manager' in the 2000s, but that goes to the era he played in.
We don't mentally think that the early 90's need to be looked at a little more closely when judging passing statistics, but they must. Kelly's career 60.1% completion percentage, his four year stretch with an 89.6 passer rating, these are impressive numbers. Kelly played in Buffalo, let's remember as well. Compared to his peers, Kelly was a consistent 10-30% better than the average QB, which in the NFL was a lot.
Jim Kelly got the luxury of having Andre Reed, but it was definitely more the other way around in retrospect. He also took control of an offense with a mediocre offensive line, that played in Buffalo, and made it something special. The Bills was 13, 13, 11 and 12 games in his prime, and for his career, Jim Kelly was 101-59, basically averaging 10 wins a year for a franchise that has gotten to 10 wins just twice since he left. We must also remember that Jim Kelly is missing a good 3-4 years of his career due to his playing in the USFL first.
Jim Kelly was one of the people that legitimized the USFL, along with Steve Young, and while Young outclassed him, Young also had the better versions of everything Kelly did. Young had the best WR of all time, instead of a guy who probably doesn't deserve he Hall of Fame nod he got. Young had the best offensive system, instead of the second best. Steve Young was better, but circumstance and situation elevated him and supressed Kelly.
What Jim Kelly also did was throw deep, going against the natural trend of the league to embrace the West Coast Offense and go shorter and shorter. Kelly did not rely on YAC, he relied on his own brilliant right arm, and the players around him. Of course, he never did win a Super Bowl though.
Again, Kelly, and the Buffalo Bills in general, are the one team to largely escape criticism for not winning a Super Bowl. That's what happens when you do something no one else has - get to four in a row. Jim Kelly probably should have won that first one. Obviously, if Scott Norwood hits a field goal he does. Is his legacy any worse because his kicker missed a kick? No, as it should be. He's just lucky to be the one guy where that is the case.
Jim Kelly was a great QB who ran an innovative offense, but more than that, he's a symbol and a reminder to the more analytically-inclined NFL fans. He's a reminder that the early-90's shared far more similarities to the 1970's than it does the 2000s, and he's also a reminder that there is hope that a QB can be judged not by the hardware on his fingers, but the brilliance of the footballs that spun out of them.
